"Internet + Big Data" opens the era of home textile marketing 4.0

In 2014, China's economic development entered a new normal, and its development slowed down. Then there was a strong earthquake in China's manufacturing industry. The rise in labor costs caused Nokia, Citizen, Panasonic, Sharp and other companies to withdraw their business in China. Product homogenization, extensive and new e-commerce and micro-business sales channels have sprung up, leading to a decline in the sales of major companies. The economic storm has swept through many industries, and the home textile industry has become the hardest hit area for reshuffle. Some large-scale home textile enterprises that have been developed and precipitated over the years have fallen, and prosperity is no longer. Some home textile companies that are still clinging to their teeth are still on the same day, still operating, selling and managing in a traditional mode. However, the traditional marketing model and the investment model have high cost and little effect, the channel expansion is difficult, and the market is shrinking. Today, the mobile Internet has developed rapidly and the traditional business model has been greatly challenged and tested.

In the context of such a complex and difficult industry, the decision-making layer discussed and voted through the “Internet + Big Data + Information Technology Telemarketing Solution at the end of last year. Through the integration of industry people resources, it successfully collected 16,000 brand home textiles. Boss information database, at the same time, the company's accumulated customer data for multiple years of all-round collection, classification, processing; with Baidu map, LBS positioning system, marketing QQ, WeChat, Weibo, logistics companies and other Internet information channels, a total number of collection Ten pieces of information database. In the operation of data, the telemarketing project team is similar to the Nantong “Qianjiawanfang” company which is favored by the current industry investment. Only the products sold are limited to its products. In the setting and experience of the scene. It seems that the electric battalion project team is even better. In the office area, there is a separate space chat room, which uses TV shopping to explain and introduce one-to-one remote video. It increases the trust and facilitates the interpretation of the unique selling point of the product. To the fullest extent. In the promotion, through Sohu, Sina, Phoenix client, Changshu flannel home textile self-media platform; micro-video, micro-scene, public comment and other new media for physical display and dissemination; offline through e-magazine, DM e-mail, APP download, easy to show discussion and other mobile phone use tools to spread. Multi-angle, all-round, 360° online and offline information dissemination, coral velvet manufacturers electric camp project team in the country's textile store owners among household names. The electric battalion project team implemented six months, the eight-member electric camp "sea seal commando" It has gained a lot of money, with an average monthly sales of more than 5 million yuan. In the peak season, it successfully broke the record of 8 million sales in August. Its sales network covers 70% of the country's third- and fourth-tier cities and townships.

In today's rapid development of social economy and information technology, competition among enterprises is no longer a marketing 2.0 fight era of quality, price, and scale, but business model innovation, mobile Internet tool application, big data, information. Technology Marketing 4.0 era. The world's martial arts, only fast. As a responsible and far-sighted spinning, he achieved gratifying results in the implementation of "Internet + Big Data" marketing practice. In the future, under the grand planning guidelines of “Made in China 2025”, we will continue to break through and innovate on the Internet. The real standing is always standing in the hand, engraving the height of the dragon, creating the future of Changshu coral velvet with unique scenery here!